- Martin Fisher
- Dr. Alan Davis
- Behind the name

Jointly, Alan and Martin have worked side-by-side in gaining approval for, and launching, more than 15 new products into the Canadian marketplace.


Bescot Healthcare Canada.
115-639 Dupont St., Toronto
Ontario, M6G 1Z4 Canada
f: 416.946.1452
General Inquiries

Martin Fisher
p: 1.416.725.1794
Email Martin

Dr. Alan Davis
p: 1.647.449.2526
Email Alan

Bescot ... We were going to keep the origins of the company's name a carefully-guarded secret, but since everyone asks -- and they usually end up looking the name up on Wikipedia -- we thought we'd tell you up front!

When Martin studied for his MBA at the Schulich School of Business at York University, there were a number of courses where fictitious names for business' were needed. During an entrepreneurial course, he had to present a business plan for a company of his own that he would like to set up.

Martin, with his background in marketing and brand Positioning, wanted to come up with a word that was short, easy to remember, and that did not immediately have a meaning to his customers.

After a number of aborted name tries, he drew -- from his childhood -- the name "Bescot".

As a young boy growing up in the UK, Martin was fortunate enough to be taken by his family -- everyone took turns -- to a local football team (soccer for North Americans): Walsall Football Club.

At the time, they played on a ground called Fellows Park, but now they play in a relatively new stadium in a suburb of Walsall called --- you guessed it! -- "Bescot." The ground has now been named "Banks's Stadium."

Hence, the name has stuck -- from Martin's planning days in business school, right up to the present day, as a new, growing company.

Now you know!