- Martin Fisher
- Dr. Alan Davis
- Behind the name

Jointly, Alan and Martin have worked side-by-side in gaining approval for, and launching, more than 15 new products into the Canadian marketplace.


Bescot Healthcare Canada.
115-639 Dupont St., Toronto
Ontario, M6G 1Z4 Canada
f: 416.946.1452
General Inquiries

Martin Fisher
p: 1.416.725.1794
Email Martin

Dr. Alan Davis
p: 1.647.449.2526
Email Alan

Martin has worked in the pharmaceutical industry for nearly 25 years after graduating from Essex University in the U.K. with a B.Sc. (Hons) in Biological Chemistry.

Martin worked as a medical representative for Beecham Research in the the U.K. for two years before becoming a field trainer in the north of England. He moved to Beecham Research International, based in London, with a series of roles, including managing the antibiotic portfolio.

Following the merger of Beecham with Smith Kline and French, Martin moved to Canada as a product manager -- working on first antibiotics and then antidepressants. Martin then spent five years as director of sales/marketing for SmithKline Beecham before moving to Novo Nordisk -- a diabetes-focussed company -- to be director of sales and marketing.

Martin has been involved in a number of therapeutic areas, including heamotology, dermatology and women's healthcare products. He has launched a number of innovative products, as well as turned around older, established products. He has led strategic initiatives and managed a number of strategic partnerships.

His focus for any product has been on the "positioning" of products in the minds of his customers, and this has lead to further exploration of how candidates for jobs can position themselves in order to get the jobs they want.

Before partnering to establish Bescot Healthcare Canada Inc. in 2009, Martin left the industry to study full-time for his MBA at the Schulich School of Business, York University, where he graduated on the Deans Honors list.

Key focus areas:

• Market research
• Product positioning
• Strategic planning
• Sales force execution
• Partnership management